Aligning strategy and culture to drive global brand growth!

Who we are

BBM Licensing is a Canadian brand management and licensing agency purpose-built to help global brands expand, scale, and endure across the Middle East, Africa, and Turkey.

We operate at the intersection of brand strategy, cultural intelligence, and commercial execution. Our mandate is simple: enable brands to grow in complex, high-potential markets without diluting their identity or compromising long-term value.

Global ambition often fails at the point of local reality. Regulatory fragmentation, cultural nuance, uneven market maturity, and misaligned partnerships create friction that standard market-entry playbooks cannot solve. BBM Licensing exists to close that gap.

Our clients

What we do

Comprehensive Brand Management

We deliver end-to-end brand management services for companies expanding into the Middle East, Africa, and Turkey. From market entry to long-term brand stewardship, we manage every phase of the brand lifecycle—strategy, execution, governance, and growth. Our approach ensures cultural relevance, operational alignment, and measurable commercial impact across diverse regional markets..

Brand Strategy & Market Positioning

We build distinct, defensible brand strategies that resonate with local consumers while protecting global brand equity. By aligning brand identity, value propositions, and go-to-market strategy with regional expectations, we position brands to stand out in competitive, high-growth markets and sustain long-term relevance.

Market Intelligence & Cultural Insights

Our decisions are grounded in deep market intelligence and cultural insight. We provide rigorous analysis of consumer behavior, competitive landscapes, category trends, and cultural dynamics. These insights translate into actionable localization strategies that enable brands to engage authentically, avoid costly missteps, and accelerate adoption.

Brand Representation

We represent brand owners across the Middle East, Africa, and Turkey, developing on-brand products, services, and partnerships that drive growth while protecting brand equity. Our role ensures disciplined execution, strong brand governance, and IP protection, enabling brands to expand with control, consistency, and long-term value.

Licensing, Partnerships & Market Entry

We design and execute licensing programs, strategic partnerships, and market entry strategies tailored to the Middle East and Africa. Our work spans partner identification, deal structuring, regulatory alignment, and execution oversight—ensuring compliance, scalability, and long-term value creation. The result: faster market access, reduced risk, and sustainable regional expansion.