Advisory BORED

Bridging Web3 & Brand Licensing

About Advisory BORED

The Advisory BORED, formed by MetaGallery.Ltd, is an exclusive collective of Bored Ape Yacht Club (BAYC) NFT owners and thought leaders, representing the best of the Web3 community. This pioneering group brings together innovators, creators, and entrepreneurs who are shaping the future of digital ownership, brand collaborations, and metaverse integration.

Bored Ape Yacht Club (BAYC) has become one of the most successful and sought-after NFT collections, generating over $5 billion in sales since its launch.
What makes BAYC truly unique is the commercial licensing rights granted to NFT holders. Owners have the ability to license their Apes and create derivatives, allowing them to develop new branding opportunities, digital products, and exclusive collaborations across multiple industries.

How BBM Licensing Supports Advisory BORED

BBM Licensing, in partnership with Advisory BORED, is pioneering the next evolution of brand licensing in the digital space. We help retailers and brands integrate Web3 strategies into their existing Web2 business models, unlocking new opportunities in:

  • Metaverse Environments – Establishing brand presence in virtual worlds

  • Digital Tokens & NFTs – Creating unique digital collectibles and loyalty rewards

  • Bespoke Activations – Designing exclusive experiences that engage Web3 communities

As brands navigate the evolving landscape of digital ownership, BBM Licensing provides strategic insights, partnerships, and execution to ensure success in both Web2 and Web3 ecosystems.

Let’s build the future of digital licensing together!

Metaverse Environments

BBM Licensing helps Advisory BORED bring its digital assets and creative community into immersive virtual spaces. We guide the development of branded experiences in the metaverse—whether through custom-built environments, interactive showrooms, or community-driven hubs. This creates new dimensions for engagement, storytelling, and brand expansion beyond traditional platforms.



Digital Tokens & NFTs as Consumer Product Extensions

BBM Licensing supports Advisory BORED in leveraging digital tokens and NFTs as innovative extensions of consumer products. We help transform digital assets into branded merchandise opportunities—such as limited-edition apparel, collectibles, accessories, and packaging tied to NFT ownership or utility. By merging digital ownership with physical products, we enable brands to engage consumers in new, immersive ways—bridging fandom, exclusivity, and lifestyle through tangible offerings that drive sales and brand loyalty across both Web3 and retail channels.

Bespoke Activations

From exclusive digital drops to hybrid real-world/Web3 campaigns, BBM Licensing collaborates with Advisory BORED to design unique activations that spark buzz and build loyalty. These are tailored experiences—such as brand collaborations, pop-ups, or virtual gallery launches—that tap into the culture of the Bored Ape community while aligning with the commercial goals of global partners.

Expanding Bread Barbershop with BBM Licensing

With BBM Licensing’s strategic guidance, Bread Barbershop continues to grow as a global phenomenon, expanding its influence in new regions. Whether through exciting brand collaborations, localized content, or immersive experiences, BBM Licensing ensures Bread Barbershop’s success worldwide.