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The Rise of Experiential Licensing in the Middle East A high-speed roller coaster ride at Ferrari World in Abu Dhabi   In today’s rapidly evolving licensing landscape, one thing is clear: passive brand engagement is no longer enough. Consumers—especially younger audiences—crave experiences that are interactive, emotional, and shareable. This shift has given rise to experiential […]

Unlocking Brand Growth in the Middle East and Africa: How the BBM 8-Pillar™ Framework Guides Global Success By Amer Bitar – Founder and CEO of BBM Licensing When global brands think of expansion, their minds often drift toward saturated Western markets or predictable growth in Asia. But there’s a rapidly evolving region brimming with potential,