Vegesaurs

A Fresh Take on Edutainment for Kids

About Vegesaurs

Step into a prehistoric world of fun, learning, and healthy habits with Vegesaurs, an innovative edutainment series designed for children aged 3 to 6. Combining humor, adventure, and essential life lessons, Vegesaurs brings vegetables and fruits to life as colorful dinosaur characters. With a focus on friendship, healthy eating, and play, the show captivates young audiences while delivering positive values.

Vegesaurs is already a global hit, boasting over 33 million views on BBC iPlayer and recognition as one of the top 2 commissioned series on ABC. Its growing popularity has led to retail loyalty programs, interactive digital content, and a wide range of licensed products.

Vegesaurs

How BBM Licensing Supports Vegesaurs

BBM Licensing collaborates with Vegesaurs to expand its global presence, focusing on introducing the brand to the Middle East, Africa, and Turkey. By leveraging regional expertise, BBM Licensing ensures that Vegesaurs resonates with young audiences and their families in emerging markets.

Market Entry and Localization

  • Cultural Adaptation: Tailored storylines and character designs to reflect regional cultural nuances and preferences.
  • Language Customization: Dubbed episodes in local languages, ensuring accessibility for diverse audiences.



    • Licensing and Merchandise Development

    BBM Licensing supports the creation of region-specific merchandise, including:

  • Plush Toys: Soft, cuddly companions based on popular characters like Ginger and the Pea-Rexes.
  • Books and Magazines: Picture books, activity kits, and interactive magazines designed to promote learning through fun.
  • Food and Beverages: Collaborations with local brands to launch healthy snack products inspired by the Vegesaurs theme.

    • Digital and Retail Strategy

  • Partnered with retailers and digital platforms to boost Vegesaurs’ accessibility in local markets.
  • Facilitated loyalty campaigns, including TV ads and in-store promotions, to strengthen consumer engagement.

    • Global Success

    Vegesaurs has rapidly become a household name thanks to its widespread broadcast and digital presence:

  • Broadcast Reach: Seasons aired in Australia, France, UK, Canada, and beyond. Season 4 is currently in production with 40 new episodes.
  • YouTube and Social Media: Compilations, shorts, and interactive content on platforms like BBC and ABC drive engagement.
  • Retail Loyalty Programs: Massive campaigns across Europe with brands like Lidl, enhancing Vegesaurs’ market footprint.

    • Exciting Highlights

    TV and Digital Success:

    Ranked among the top 20 preschool programs globally.

    Healthy Food Messaging:

    91% of surveyed parents appreciated Vegesaurs’ emphasis on healthy eating.

    Upcoming Immersive Experience:

    Launching in Sydney in late 2024, this event will offer children and families an interactive Vegesaurs adventure, with plans to expand globally.

    Join the Success Story

    Vegesaurs is more than just a show—it’s a gateway to fun, learning, and healthy habits. With BBM Licensing’s support, the brand is set to reach new heights, inspiring young audiences and promoting positive values worldwide.

    Start today!

    Enquire now