Our Services

At BBM Licensing, we offer a comprehensive suite of services designed to help global brands achieve sustainable growth in the Middle East, Africa, and Turkey. Our expertise spans brand management, cultural adaptation, market entry, and more, ensuring your brand thrives in these high-potential regions.

Comprehensive Brand Management

We provide end-to-end brand management services tailored to the unique demands of the Middle Eastern, African, and Turkish markets. From strategy development to execution, we ensure that your brand remains relevant, competitive, and impactful. Our holistic approach includes overseeing every aspect of your brand’s journey, from market entry to long-term sustainability.

Brand Strategy & Market Positioning

We provide end-to-end brand management services tailored to the unique demands of the Middle Eastern, African, and Turkish markets. From strategy development to execution, we ensure that your brand remains relevant, competitive, and impactful. Our holistic approach includes overseeing every aspect of your brand’s journey, from market entry to long-term sustainability.

Market Intelligence & Cultural Insights

Understanding the local market is key to making informed decisions. BBM Licensing conducts in-depth research into consumer behavior, market trends, and competitive landscapes. Our cultural insights provide actionable recommendations, ensuring your brand connects with its target audience.

Partnership Development

Building strong regional relationships is crucial for long-term success. BBM Licensing facilitates partnerships with distributors, retailers, and licensees across the Middle East, Africa, and Turkey. These collaborations enable seamless market entry and sustained growth, backed by our extensive network of key stakeholders.

Creative Brand Development

Adapting your brand to resonate with local audiences is essential for acceptance and engagement. We specialize in creative brand development, helping you tailor your marketing campaigns, products, and identity to align with cultural and consumer preferences.

Retail Strategy & Distribution Optimization

Whether in physical stores or online platforms, BBM Licensing ensures your brand achieves maximum visibility and impact. Our expertise includes crafting retail strategies, optimizing distribution channels, and navigating the complexities of both digital and traditional retail landscapes.

Brand Protection & Intellectual Property Management

Emerging markets often present challenges in safeguarding intellectual property. Our team provides comprehensive IP management services, protecting your brand’s assets from infringement while ensuring compliance with local legal frameworks.

Performance Tracking & Brand Health Monitoring

BBM Licensing provides ongoing monitoring of your brand’s performance through key metrics and insights. We track brand health, consumer engagement, and market trends, offering timely recommendations to keep your brand competitive and adaptable.

Content Development & Media Partnerships

Engage with local audiences through targeted content and media collaborations. BBM Licensing works with regional broadcasters, digital platforms, and media partners to create compelling campaigns that boost brand visibility and consumer connection.

Market Entry Consulting & Compliance


Entering a new market can be complex, but BBM Licensing simplifies the process. We guide you through regional regulations, legal compliance, and cultural adaptation, ensuring your brand achieves a seamless market entry.

Industries We Serve

Entertainment & Media

The entertainment and media industry thrives on creativity and connection, making it one of the most dynamic markets globally. BBM Licensing supports entertainment brands in expanding their reach, creating localized content, and forming strategic partnerships with regional broadcasters and digital platforms.

  • What We Do:
    • Adapt global content to regional tastes and preferences.
    • Develop partnerships with media distributors and streaming services.
    • Protect intellectual property in emerging markets.

Success Story: BBM Licensing helped New Japan Pro-Wrestling achieve a 150% increase in engagement by partnering with key broadcasters in the Gulf region.

Museums & Cultural Institutions

Museums and cultural institutions play a vital role in preserving history and inspiring future generations. BBM Licensing collaborates with these institutions to create unique licensing opportunities and attract new audiences.

  • What We Do:
    • Develop merchandise licensing programs for museum collections.
    • Facilitate collaborations with regional cultural organizations.
    • Promote exhibitions and events tailored to local audiences.

Success Story: Partnering with a renowned global museum, BBM Licensing facilitated the launch of a culturally themed merchandise line that became a regional bestseller.

Fashion & Apparel

The fashion and apparel industry requires a delicate balance of global appeal and local relevance. BBM Licensing ensures brands connect with regional audiences by adapting styles, messaging, and retail strategies to fit cultural preferences.

  • What We Do:
    • Launch localized marketing campaigns for high-fashion and streetwear brands.
    • Establish retail partnerships with premium stores and e-commerce platforms.
    • Protect brand identity and designs through robust IP management.

Success Story: Cabbage & Tyler expanded its market share in Africa by 40% with our tailored retail strategies and localized branding.

Home Decor & Furnishings

The home decor industry is booming in emerging markets as consumer preferences evolve. BBM Licensing helps brands in this sector establish a strong presence through culturally inspired designs and optimized distribution.

  • What We Do:
    • Collaborate with brands to create collections that reflect regional tastes.
    • Forge partnerships with interior designers and home improvement retailers.
    • Leverage market insights to identify new trends and opportunities.

Success Story: BBM Licensing enabled a leading home decor brand to launch exclusive collections in the Middle East, resulting in a 25% sales increase.

Consumer Goods & FMCG

Fast-moving consumer goods (FMCG) are essential to everyday life, making them one of the most competitive industries. BBM Licensing helps brands achieve visibility and loyalty in regional markets.

  • What We Do:
    • Develop culturally resonant advertising campaigns.
    • Optimize distribution strategies for urban and rural markets.
    • Track performance metrics to ensure sustained growth.

Success Story: BBM Licensing collaborated with a global beverage brand to expand its presence in Turkey, achieving a 30% market share increase.

Technology & Electronics

The demand for innovative technology and electronics is growing rapidly in emerging markets. BBM Licensing supports brands in capturing this demand with strategic partnerships and tailored marketing.

  • What We Do:
    • Facilitate retail partnerships with electronics distributors.
    • Adapt product features and branding for local consumer needs.
    • Provide IP management to safeguard innovative technologies.

Success Story: Telefunken established itself as a trusted name in African markets through our customized retail strategies and marketing campaigns.

Hospitality

The hospitality industry thrives on creating unforgettable experiences. BBM Licensing helps brands in this sector deliver culturally resonant guest experiences while expanding their presence.

  • What We Do:
    • Develop localized marketing campaigns for hotels and resorts.
    • Facilitate collaborations with regional travel agencies.
    • Optimize brand identity for cultural alignment.

Success Story: BBM Licensing worked with a global hotel chain to launch culturally themed packages that boosted bookings by 20% in the Gulf region.

Real Estate

Real estate brands must appeal to both investors and end-users. BBM Licensing offers tailored strategies to position real estate projects effectively in regional markets.

  • What We Do:
    • Develop marketing strategies to attract regional investors.
    • Collaborate on branding for residential and commercial projects.
    • Provide market insights to identify investment hotspots.

Success Story: BBM Licensing assisted a luxury real estate developer in positioning their brand in Africa, resulting in a 35% increase in high-net-worth clientele.