The Fixies

Educational Animated Series

About The Fixies

The Fixies is an educational animated series targeting children aged 4 to 8. Premiering in 2010, the show has expanded to five seasons and two feature films. It has been broadcast in over 150 countries and translated into 32 languages. The series centers on tiny creatures called Fixies who live inside machines and devices, teaching children about technology and science through their adventures. The brand has a strong online presence, with over 25 billion views globally and more than 2 million daily views on its English YouTube channel. Additionally, The Fixies has developed a comprehensive licensing and publishing program, including live stage shows and various merchandise.

With a strong presence across multiple platforms, The Fixies brand extends beyond animation into publishing, live shows, merchandise, and themed entertainment experiences.

How BBM Licensing Supported The Fixies

BBM Licensing collaborates with The Fixies to expand its reach into the Middle East, Africa, and Turkey. By leveraging strategic partnerships, cultural adaptation, and market expertise, BBM Licensing ensures The Fixies continues to thrive in new territories.

Retail and Brand Collaborations

The Fixies’ brand strength is amplified through high-profile collaborations, including:

H&M Kids Apparel Collection: A sold-out collection featuring The Fixies characters. A commercial video was specially produced to promote the campaign.

Dodo Pizza Partnership: Integration with one of the leading quick-service restaurant (QSR) chains in the CIS region, bringing Fixies-themed experiences to family-friendly dining spaces.

Magformers Collaboration: A unique FixieWOWset was launched with South Korea’s leading intelligent magnetic construction toy producer, Magformers. A special Fixies episode was created featuring the product.

Live Entertainment and Events

The Fixies’ presence extends to live entertainment with FixieShow, the most successful kids' branded live show in the CIS region. The show has been produced in multiple formats:

Meet & Greet Experiences (featuring two Fixies mascots).

Theatrical Productions, including:

“BEWARE – FIXIES!” (8 characters).
“THE FIXIES ARE PLAYING CIRCUS” (9 characters).
“TIME RESCUERS” (14 characters).
“BIG FIXIESHOW” (16 characters).

With BBM Licensing’s expertise in theme park development, FixiePark is positioned for expansion into family entertainment centers in global markets.

Expanding The Fixies Globally

With the support of BBM Licensing, The Fixies continues to grow its influence in new regions, captivating young audiences through innovative content, retail partnerships, and immersive experiences.

Are you ready to transform your brand’s impact on a global scale? Let BBM Licensing help you navigate new opportunities and achieve sustainable growth.