Our Ecosystem
Where Strategy Meets Culture, Commerce, and Creativity
At BBM Licensing, we don’t operate in isolation—we lead a dynamic ecosystem built to empower global brands to enter, grow, and thrive in the Middle East and Africa. This ecosystem consists of five interlinked entities, each serving a strategic function across the brand expansion journey.
Together, we offer more than consulting—we deliver results through storytelling, market access, cultural intelligence, and revenue generation.
The Licensing Ecosystem: 5 Powerhouses Working Together
1. BBM Licensing
Strategic Brand Expansion & Market Entry
We provide full-spectrum brand consulting, helping global and North American brands navigate the complexities of entering MENA markets. Our services include licensing strategy, market positioning, partner identification, and long-term brand management—all grounded in cultural intelligence.
• Offices in Toronto and Dubai
• Deep Middle Eastern market knowledge
• Customized frameworks like the BBM 8-Pillar™ model
• Proven success across retail, entertainment, edutainment, and lifestyle sectors
2. Epicon Media Global
Cultural Intelligence, Market Research & Thought Leadership
Epicon Media Global is our insights and publishing arm—bridging the gap between brand strategy and cultural relevance. Through reports, podcasts, editorial content, and research, we equip brands with data-driven narratives that drive decisions.
• Home of the Middle East Licensing Journal
• Weekly insights & trend forecasting
• Whitepapers, webinars, and brand storytelling support
• Strategic advisory for content-driven brand growth
3. Licensing Horizons
The Region’s Premier Brand Licensing Business Event
Held annually in Dubai (and expanding to Riyadh), Licensing Horizons connects global licensors, licensees, retailers, and creatives through curated matchmaking, showcases, and business forums.
• Launched in 2023
• The only brand licensing-specific event in MENA
• Attracts global IP owners and local decision-makers
• Hosts Licensing Horizons Awards
4. Cultural Licensing Network (CLN)
Equity-Driven Cooperative for Cultural Brand Builders
CLN is a values-led global community supporting emerging entrepreneurs, creatives, and cultural brands to expand globally—without losing their identity. It’s not an agency. It’s not a course. It’s a movement.
• Push–Pull deal-making model
• Hands-on mentoring, deal flow, and licensing tools
• Focused on fair growth, cultural authenticity, and shared value
• Supports fashion, food, heritage, and wellness brands
5. The Artspiration
Culturally Inspired E-Commerce for Art & Lifestyle Products
An online retail platform that celebrates cultural storytelling through limited-edition products, co-created with artists and designers across the Middle East and beyond.
• Premium art-driven collections
• Collaborations with artists, museums & creatives
• Tech-enabled shopping (AR, AI, blockchain-ready)
• Launching globally from Canada
Why Our Ecosystem Works
Our ecosystem isn’t just a group of businesses—it’s a strategic alliance designed to create cultural, commercial, and creative impact. When brands work with BBM Licensing, they gain access to the full power of this ecosystem:
- Strategic clarity
- Cultural fluency
- Market access
- Brand storytelling
- Community-driven growth
Together, we deliver localization with purpose and scale with integrity.
Ready to Join the Ecosystem?
Let’s explore how your brand can grow in the Middle East and Africa—through a connected, culturally anchored ecosystem built for long-term success.