Welcome to BBM Licensing.

 

At BBM Licensing, we are driven by a clear purpose: to help global brands unlock the vast potential of the Middle East and Africa. We work closely with our partners to build tailored market-entry strategies and bring them to life—ensuring every activation is culturally resonant, commercially sound, and primed for sustainable growth.

 

Through our work, we’ve successfully secured high-impact licensing partnerships across entertainment, food & beverage, fashion, and lifestyle. These deals have brought beloved global IPs into homes, stores, and communities across the Middle East, Africa, and Turkey—demonstrating the value of local insight in driving global success.

 

While some categories have performed below expectations, we’ve responded by strengthening our proprietary BBM 8-Pillar™ Framework—refining how we evaluate opportunities, align with consumer behavior, and support long-term brand development. This evolution is already producing tangible results for our clients and reinforcing our value as a strategic partner.

 

We are expanding our footprint in key markets such as Saudi Arabia and the UAE, where licensing is increasingly fueling innovation, localization, and economic diversification. Our focus remains on building transformative partnerships and guiding brands through each phase of their regional journey—from strategy to execution.

 

As you explore our platform, you’ll discover the stories, insights, and partnerships that define our work. Whether you’re a global brand ready to enter the MEA region or a regional innovator looking to grow, BBM Licensing is here to help you scale with purpose and cultural clarity.

 

Thank you for being part of this journey.

 

Best regards,

Amer Bitar

Founder & CEO, BBM Licensing