Advisory BORED

Bridging Web3 & Brand Licensing

About Advisory BORED

The Advisory BORED, formed by MetaGallery.Ltd, is an exclusive collective of Bored Ape Yacht Club (BAYC) NFT owners and thought leaders, representing the best of the Web3 community. This pioneering group brings together innovators, creators, and entrepreneurs who are shaping the future of digital ownership, brand collaborations, and metaverse integration.

Bored Ape Yacht Club (BAYC) has become one of the most successful and sought-after NFT collections, generating over $5 billion in sales since its launch.
What makes BAYC truly unique is the commercial licensing rights granted to NFT holders. Owners have the ability to license their Apes and create derivatives, allowing them to develop new branding opportunities, digital products, and exclusive collaborations across multiple industries.

How BBM Licensing Supports Advisory BORED

BBM Licensing, in partnership with Advisory BORED, is pioneering the next evolution of brand licensing in the digital space. We help retailers and brands integrate Web3 strategies into their existing Web2 business models, unlocking new opportunities in:

  • Metaverse Environments – Establishing brand presence in virtual worlds

  • Digital Tokens & NFTs – Creating unique digital collectibles and loyalty rewards

  • Bespoke Activations – Designing exclusive experiences that engage Web3 communities

As brands navigate the evolving landscape of digital ownership, BBM Licensing provides strategic insights, partnerships, and execution to ensure success in both Web2 and Web3 ecosystems.

Let’s build the future of digital licensing together!

Retail & Licensing Growth


  • Plush Toys & Figures: Available on Amazon US & Europe with expansions in local retail stores.

  • Squishy Pens & Stationery: Collaborations with MOREFUN and other regional partners.

  • Apparel & Accessories: Collaborations with famous local fashion brands SPAO and BYMONO

  • Food & Beverage Collaborations: Partnerships with with local coffee franchisor 'the Venti', Chupa Chups, Mentos Korea to create themed snacks and beverages.



  • Live Entertainment & Immersive Experiences

  • Bread Barbershop Musical:
      • Season 1 & 2 were a resounding success.
      • Season 3 is set to launch in the first half of 2025.
  • Pop-Up Café & Store Experiences:
      • Lotte Department Store (Myungdong, Korea) hosted a themed pop-up café.
      • Sing-Along Shows & Mall Events at Paju Shinsegae Mall in May 2024.
  • Themed Family Attractions:
      • Bread Barbershop Town - Kids Café: Creating Bakery Town-themed play zones for children.
      • Lakai Sandpine Resort & Han Hwa Resort Waterpark: Exclusive Bread Barbershop family units & summer-themed goods.

  • Digital & Social Media Growth

  • YouTube Shorts & Instagram Reels: Over 51.5M views on top-performing content.
  • Korean OTT Success: Bread Barbershop ranks #1 on SK Broadband, KT Olleh TV and LG U+ platforms.
  • Social Media Expansion: Strong presence in China, Indonesia, Russia, Vietnam, and Japan, targeting young audiences with engaging content.

  • Why Bread Barbershop?

  • High Engagement: Ranked among the top kids' TV shows worldwide with growing digital influence.
  • Cross-Industry Collaborations: From fashion and food to entertainment and publishing, Bread Barbershop has a diverse brand ecosystem.
  • Expanding Consumer Reach: Global partnerships in retail, live entertainment, and merchandising solidify Bread Barbershop’s success.

  • Expanding Bread Barbershop with BBM Licensing

    With BBM Licensing’s strategic guidance, Bread Barbershop continues to grow as a global phenomenon, expanding its influence in new regions. Whether through exciting brand collaborations, localized content, or immersive experiences, BBM Licensing ensures Bread Barbershop’s success worldwide.