ARTiSTORY

Transforming Culture into Commerce

At BBM Licensing, we are proud to collaborate with ARTiSTORY, a global leader in cultural and artistic IP licensing. ARTiSTORY bridges the worlds of art, history, and storytelling with consumer brands, retail, and immersive experiences, transforming cultural assets into commercially successful licensing programs.

Who is ARTiSTORY?

ARTiSTORY partners with world-renowned museums, galleries, and cultural institutions to bring their iconic collections to life through innovative product licensing, retail collaborations, and brand activations. With a deep understanding of art-inspired storytelling, design, and consumer engagement, ARTiSTORY enables brands to create compelling, culturally rich products that captivate global audiences.

ARTiSTORY & BBM Licensing: Expanding Cultural IP in the Middle East & Africa

At BBM Licensing, we work with ARTiSTORY to unlock the potential of art and cultural IP licensing in the Middle East & Africa (MEA). Through our partnership, we connect global cultural institutions with regional brands, retailers, and experiential platforms, ensuring their stories reach and resonate with MENA’s diverse and growing consumer base.

Market Research and Localization

  • Conducted in-depth market research to identify key cultural trends, consumer preferences, and retail opportunities across the Middle East and Africa.
  • Adapted ARTiSTORY’s cultural and artistic licensing programs to reflect the unique heritage, interests, and sensibilities of regional audiences.
  • Ensured localized storytelling by incorporating regional historical narratives, art influences, and consumer engagement insights into brand activations.

    • Retail and Licensing Partnerships

  • Established partnerships with leading regional retailers and cultural institutions to promote ARTiSTORY’s licensed collections.
  • Facilitated collaborations between ARTiSTORY’s global museum partners and regional experiential platforms to bring cultural stories to life.

    • Marketing and Advertising Campaigns

  • Launched targeted campaigns across the Middle East and Africa to highlight ARTiSTORY’s art-inspired product lines and immersive experiences.
  • Promoted brand activations and cultural collaborations through digital platforms, regional media, and in-store campaigns.
  • Supported regional events, exhibitions, and trade shows to increase visibility and consumer awareness of ARTiSTORY’s cultural IP offerings.

    • Shaping the Future of Consumer Electronics

    As a trusted name in technology and innovation, TELEFUNKEN continues to redefine what’s possible in the world of consumer electronics. With BBM Licensing’s support, the brand is set to reach even greater heights, expanding its legacy to new markets and audiences.

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