Bread Barbershop

A Global Sensation in Kids' Entertainment

About Bread Barbershop

“Bread Barbershop” is a South Korean animated series that premiered in 2019. The show is set in a whimsical world where anthropomorphic desserts reside, centering on Master Bread, a renowned cake decorator who operates a unique barbershop. In each episode, Master Bread, along with his enthusiastic assistant Wilk and the sharp-witted receptionist Choco, provides transformative makeovers to various dessert clients, enhancing their appearances and boosting their self-esteem. The series combines humor with positive messages about self-acceptance and confidence. Available on platforms like Netflix, “Bread Barbershop” has garnered international attention for its imaginative storytelling and vibrant animation.

How BBM Licensing Supports Bread Barbershop

Theatrical Movie Success

  • Bread Barbershop: Celeb in Bakery Town

    • Ranked 4th overall at the box office.

    • Surpassed 100,000 viewers in just 3 days, reaching 200,000+ cumulative viewers.

  • Bread Barbershop: The Rise of Bread Star

    • Ranked 2nd at the box office.

    • Ranked 1st in the Animation Box Office ranking during the Chuseok holiday.

The success of these films has fueled further expansion into merchandise, digital content, and themed attractions.

 

BBM Licensing partners with Bread Barbershop to expand its brand footprint in the Middle East, Africa, and Turkey, focusing on licensing, merchandising, and immersive experiences.

Retail & Licensing Growth


  • Plush Toys & Figures: Available on Amazon US & Europe with expansions in local retail stores.

  • Squishy Pens & Stationery: Collaborations with MOREFUN and other regional partners.

  • Apparel & Accessories: Collaborations with famous local fashion brands SPAO and BYMONO

  • Food & Beverage Collaborations: Partnerships with with local coffee franchisor 'the Venti', Chupa Chups, Mentos Korea to create themed snacks and beverages.



    • Live Entertainment & Immersive Experiences

  • Bread Barbershop Musical:
      • Season 1 & 2 were a resounding success.
      • Season 3 is set to launch in the first half of 2025.
  • Pop-Up Café & Store Experiences:
      • Lotte Department Store (Myungdong, Korea) hosted a themed pop-up café.
      • Sing-Along Shows & Mall Events at Paju Shinsegae Mall in May 2024.
  • Themed Family Attractions:
      • Bread Barbershop Town - Kids Café: Creating Bakery Town-themed play zones for children.
      • Lakai Sandpine Resort & Han Hwa Resort Waterpark: Exclusive Bread Barbershop family units & summer-themed goods.

    • Digital & Social Media Growth

  • YouTube Shorts & Instagram Reels: Over 51.5M views on top-performing content.
  • Korean OTT Success: Bread Barbershop ranks #1 on SK Broadband, KT Olleh TV and LG U+ platforms.
  • Social Media Expansion: Strong presence in China, Indonesia, Russia, Vietnam, and Japan, targeting young audiences with engaging content.

    • Why Bread Barbershop?

  • High Engagement: Ranked among the top kids' TV shows worldwide with growing digital influence.
  • Cross-Industry Collaborations: From fashion and food to entertainment and publishing, Bread Barbershop has a diverse brand ecosystem.
  • Expanding Consumer Reach: Global partnerships in retail, live entertainment, and merchandising solidify Bread Barbershop’s success.

    • Expanding Bread Barbershop with BBM Licensing

    With BBM Licensing’s strategic guidance, Bread Barbershop continues to grow as a global phenomenon, expanding its influence in new regions. Whether through exciting brand collaborations, localized content, or immersive experiences, BBM Licensing ensures Bread Barbershop’s success worldwide.

     

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