BBM LICENSING PARTNERS WITH BREAD BARBERSHOP CO., LTD KOREA TO EXPAND ‘BREAD BARBERSHOP’ IN MENA & TURKEY
Strategic Collaboration to Bring the Popular Korean Animated Property to New Audiences
March 7, 2025) – BBM Licensing (www.bbmlicensing.com), a leading brand management agency, has signed an exclusive agreement with Bread Barbershop Co., LTD Korea to act as the official agent and distributor for the premium animated property ‘Bread Barbershop’ in the MENA region and Turkey. This partnership aims to introduce and expand the beloved brand across new markets through licensing, retail, and entertainment collaborations.
Bread Barbershop has captivated audiences worldwide with its engaging storytelling, humor, and distinctive characters, making it a standout success in the global animation industry. Through this collaboration, BBM Licensing will spearhead efforts to develop licensing opportunities, retail partnerships, and brand activations that will enhance the brand’s visibility and reach in the Middle East and Turkey.
“We are thrilled to partner with Bread Barbershop Co., LTD Korea to bring ‘Bread Barbershop’ to new audiences in MENA and Turkey,” said Amer Bitar, CEO of BBM Licensing. “The property’s unique appeal and strong global fanbase make it a perfect fit for expansion into these dynamic markets. We look forward to leveraging our expertise and network to maximize the brand’s potential and create meaningful consumer experiences.”
Bread Barbershop Co., LTD Korea, known for its high-quality animation and successful character-driven brands, sees this collaboration as a significant step toward global brand expansion.
“We are excited to work with BBM Licensing to introduce ‘Bread Barbershop’ to the MENA region and Turkey,” said Jihwan Jung, CEO of Bread Barbershop Co., LTD Korea. “We believe that the region offers tremendous opportunities for growth, and BBM Licensing’s market expertise will help us establish a strong presence and engage new fans.”
BBM Licensing will be responsible for securing partnerships in merchandising, publishing, gaming, promotions, and live experiences, ensuring ‘Bread Barbershop’ becomes a household name in the region.
The expansion strategy includes launching licensed products, retail collaborations, and digital content initiatives, aiming to deliver immersive brand experiences to fans while reinforcing ‘Bread Barbershop’ as a top-tier family entertainment property.
About BBM Licensing Inc.
BBM Licensing is a premier brand management and licensing agency specializing in expanding global entertainment and lifestyle brands into the Middle East, North Africa, and Turkey. With deep industry expertise and an extensive network, BBM Licensing connects brands with strategic opportunities to drive growth and consumer engagement. For more information, visit www.bbmlicensing.com.
About Bread Barbershop Co., LTD
Bread Barbershop Co., LTD Korea is a renowned animation production company known for creating the hit animated series ‘Bread Barbershop’, which has become one of the mega IPs in Korea. With a focus on high-quality storytelling, creative character development, and global brand expansion, the company continues to entertain and inspire audiences worldwide.